As a self-employed tradesperson or the owner of a small business you'll know that the cost of advertising your services can quickly mount up. As well as business cards and headed paper for quotes, you'll likely be spending money on advertising in local magazines and newspapers, plus some online advertising either through Google Ads or on social media. This is a necessary evil – if you don't put your name out there then customers can't find you and you'll be sitting around waiting for the phone to ring. Using your work vehicle as an advertisement is a great way of putting your name out there every day with just a single, low-cost investment.
When you're driving to jobs, parked up outside a client's house or simply doing the shopping, your van is being seen by hundreds of people, some of whom may have an immediate need for your services. When you start to think about how many eyes are on your vehicle every day, even being stuck in a traffic jam can become an advertising opportunity as people note down your name and/or number for their present or future needs. With vinyl decals from Mint Graphics your vehicle is working for you even on sick days, serving as a billboard for your business while you're recuperating.
To really capitalise on having your work vehicle branded with our vinyl decals why not come up with an amusing slogan or tagline? In today's social media driven world people are always posting amusing business names or slogans to make people laugh, but at the same time this is also advertising your business. If you already have a business name with a pun or joke in it, why not have it into a decal?
Lots of small business owners put off having their vehicle branded and the reason is usually cost. But our graphics are cheaper than you might expect, so you don't need to worry too much about your bank balance. When you consider the marketing advantages of a customised work vehicle, it's actually a very attractive long-term return on a single investment. Another reason we hear a lot is that if the business folds, they'll have a hard time selling the vehicle on with branding all over it. While that's a valid concern on the surface, our vinyl decals can be easily removed if they are no longer needed. Simply heat the sticker with a hairdryer or heat gun to soften the adhesive, then peel up one corner of the design and slowly peel it back. You may need to apply more heat depending on the size of the sticker and the ambient temperature on the day. Any residue can be removed with a solvent.
A hidden benefit of having a bespoke vinyl decal on your work vehicle is crime prevention. Yes, our stickers can be removed with a little care but your average vehicle thief is not going to spend time removing distinguishing features before stealing your van. Stealing a vehicle with branding and other distinguishing features means the thief is more likely to be caught with the vehicle than if it was plain, and they'll have a hard time explaining why it's not their name on the side of the van. Large decals can help protect your paintwork from chips and scratches, so while adding stickers isn't a paint protecting measure in itself, it is a fringe benefit.
We can create decals of virtually any size and colour, so get in touch with us today and you could be driving your mobile billboard around next week.
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